Marketing at Eastern Michigan University

Ypsilanti, MI · Public · Bachelor's Degree
54 /100
DegreeOutlook Score (Base Case)
55
Optimistic
54
Base Case
48
Pessimistic
Earnings $44,812/yr (-1% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 8.8x earnings multiple
Ranked #277 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $550K $543K $498K
Earnings Multiple 8.9x 8.8x 8.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 55 54 48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$62,040
4-Year Net Price (After Aid)
$68,336
-10% less than sticker · See by income
Median Debt at Graduation
$22,630
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$57,811
29% growth from Year 1

Program Analysis

Eastern Michigan University's Marketing program produces graduates earning $44,812/yr — within striking distance of the $45,450 national average for this field.

The earnings-to-cost ratio of 8.8x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.

Median debt of $22,630 represents roughly 6 months of the $44,812 starting salary — a manageable burden by most borrower standards.

Ranked #277 of 502 Marketing programs, Eastern Michigan University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $44,812 to $57,811 over five years — a 29% increase that's moderate and in line with typical career progression.

About Eastern Michigan University

A 81% acceptance rate means Eastern Michigan University is accessible to most applicants, with a mid-sized student body of 10,751 in Ypsilanti, MI.

See all programs and financial aid at Eastern Michigan University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Eastern Michigan University?
This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $498,052 in decade earnings vs $550,278 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →