Specialized Sales & Marketing at Eastern Kentucky University
Richmond, KY · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
46
Optimistic
46
Base Case
45
Pessimistic
Earnings
$33,100/yr (-10% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
10.9x earnings multiple (5.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $436K | $441K | $424K |
| Earnings Multiple (In-State) | 10.7x | 10.9x | 10.5x |
| Earnings Multiple (Out-of-State) | 5.2x | 5.3x | 5.1x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 46 | 46 | 45 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$40,520
Out-of-state: $83,280 (5.3x ROI)
About Eastern Kentucky University
With 78% of applicants admitted, Eastern Kentucky University prioritizes broad access, serving 11,674 students in Richmond, KY.
See all programs and financial aid at Eastern Kentucky University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
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Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Specialized Sales & Marketing at Eastern Kentucky University?
A score of 46/100 indicates below-average financial outcomes for Specialized Sales & Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Specialized Sales & Marketing careers?
With 43% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $423,568 in decade earnings vs $435,552 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →