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Marketing at Eastern Illinois University

Charleston, IL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,844/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.7x earnings multiple (9.0x out-of-state)

Ranked #169 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$585K	$573K	$520K
Earnings Multiple (In-State)	10.9x	10.7x	9.7x
Earnings Multiple (Out-of-State)	9.2x	9.0x	8.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$53,612

Out-of-state: $63,516 (9.0x ROI)

4-Year Net Price (After Aid)

$56,372

-5% less than sticker · See by income

Median Debt at Graduation

$22,625

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$63,447

35% growth from Year 1

Program Analysis

First-year earnings of $46,844 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 10.7x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

At $22,625 in median debt against $46,844 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #169 of 502 Marketing programs, Eastern Illinois University scores above the median — competitive but not a standout.

Earnings grow from $46,844 to $63,447 over five years — a 35% increase that's moderate and in line with typical career progression.

About Eastern Illinois University

With a 68% acceptance rate, Eastern Illinois University is moderately selective, with a smaller student body of 4,398 in Charleston, IL.

See all programs and financial aid at Eastern Illinois University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Eastern Illinois University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Eastern Illinois University?

A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $519,522 in decade earnings vs $584,516 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →