Marketing at East Carolina University

Greenville, NC · Public · Bachelor's Degree
67 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
68
Optimistic
67
Base Case
61
Pessimistic
Earnings $45,870/yr (1% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 20.4x earnings multiple (6.4x out-of-state)
Ranked #55 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $617K $602K $540K
Earnings Multiple (In-State) 21.0x 20.4x 18.3x
Earnings Multiple (Out-of-State) 6.5x 6.4x 5.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 68 67 61

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$29,444
Out-of-state: $94,552 (6.4x ROI)
4-Year Net Price (After Aid)
$66,056
-124% less than sticker · See by income
Median Debt at Graduation
$23,250
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$67,720
48% growth from Year 1

Program Analysis

At $45,870/yr, Marketing graduates from East Carolina University land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 20.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Median debt of $23,250 represents roughly 6 months of the $45,870 starting salary — a manageable burden by most borrower standards.

At #55 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $45,870 to $67,720 over five years — a 48% increase that's moderate and in line with typical career progression.

About East Carolina University

With 90% of applicants admitted, East Carolina University prioritizes broad access, with a mid-sized student body of 19,857 in Greenville, NC.

See all programs and financial aid at East Carolina University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at East Carolina University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at East Carolina University?
A score of 67/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $539,885 in decade earnings vs $616,988 in the optimistic case — a meaningful gap.
What makes East Carolina University's Marketing program stand out?
Ranked #55 of 502 programs nationally, East Carolina University lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →