Marketing at DePaul University

Chicago, IL · Private nonprofit · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
50
Pessimistic
Earnings $50,012/yr (10% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.7x earnings multiple
Ranked #233 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $686K $663K $583K
Earnings Multiple 3.9x 3.7x 3.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$177,840
4-Year Net Price (After Aid)
$116,564
34% less than sticker · See by income
Median Debt at Graduation
$23,000
5.5 months of Year 1 earnings
Reported Earnings (5 Year)
$78,633
57% growth from Year 1

Program Analysis

Graduates earn $50,012/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

At 3.7x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,000 in median debt against $50,012 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #233 ranking among 502 Marketing programs places DePaul University in the middle-to-upper range. Solid, not exceptional.

The $50,012-to-$78,633 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

About DePaul University

DePaul University has a 74% acceptance rate, making it broadly accessible, enrolling 14,283 students in Chicago, IL. The average net cost of $116,564 over four years represents a 34% discount from published tuition.

See all programs and financial aid at DePaul University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at DePaul University?
At 56/100, DePaul University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at DePaul University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →