Marketing at Davenport University

Grand Rapids, MI · Private nonprofit · Bachelor's Degree
50 /100
DegreeOutlook Score (Base Case)
51
Optimistic
50
Base Case
44
Pessimistic
Earnings $43,093/yr (-5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 5.8x earnings multiple
Ranked #343 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $552K $545K $499K
Earnings Multiple 5.9x 5.8x 5.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 51 50 44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$93,296
4-Year Net Price (After Aid)
$79,952
14% less than sticker · See by income
Median Debt at Graduation
$21,750
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$57,634
34% growth from Year 1

Program Analysis

Graduates earn $43,093/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

At 5.8x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $21,750 debt-to-$43,093 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #343 out of 502 programs, Davenport University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $43,093 to $57,634 shows 34% growth, reflecting steady but unremarkable salary progression.

About Davenport University

Davenport University accepts 97% of applicants — an open-access institution by design, a compact campus enrolling 3,213 students in Grand Rapids, MI.

See all programs and financial aid at Davenport University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Davenport University's Marketing program score?
A score of 50/100 reflects decent absolute metrics, but Davenport University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →