Marketing at Concordia University-Wisconsin

Mequon, WI · Private nonprofit · Bachelor's Degree
46 /100
DegreeOutlook Score (Base Case)
47
Optimistic
46
Base Case
41
Pessimistic
Earnings $39,614/yr (-13% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 4.2x earnings multiple
Ranked #417 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $595K $582K $526K
Earnings Multiple 4.3x 4.2x 3.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 47 46 41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$137,000
4-Year Net Price (After Aid)
$104,268
24% less than sticker · See by income
Median Debt at Graduation
$25,696
7.8 months of Year 1 earnings
Reported Earnings (5 Year)
$62,299
57% growth from Year 1

Program Analysis

Graduates earn $39,614/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 4.2x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $25,696 debt-to-$39,614 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #417 out of 502 programs, Concordia University-Wisconsin's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $39,614 to $62,299 over five years (57% increase) indicates that graduates in this field see meaningful salary progression.

About Concordia University-Wisconsin

A 68% admission rate makes Concordia University-Wisconsin accessible to a wide range of qualified students, with a smaller student body of 2,310 in Mequon, WI.

See all programs and financial aid at Concordia University-Wisconsin →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Concordia University-Wisconsin

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Concordia University-Wisconsin's Marketing program score?
This program scores 46/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →