Program Analysis
Concordia’s location in the Twin Cities is a huge factor behind these strong outcomes. You’re graduating into a robust metropolitan economy, home to an unusual concentration of Fortune 500 headquarters like Target, Best Buy, and 3M, plus major healthcare systems. These large corporations have substantial in-house communications, public relations, and marketing departments that actively recruit local talent. The program likely has established internship pipelines directly into this corporate ecosystem, giving you a significant head start. Because the field faces disruption from AI, your key piece of advice is to use those internship opportunities to specialize. Don't just be a generalist; focus on an in-demand area like internal corporate communications, investor relations, or technical writing. This specialized experience will make you far more valuable than a generic degree.