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Business · Marketing Rank #278 of 502

Marketingat Concordia University-Saint Paul

Graduates earn $48,007/yr in their first year — about 6.0% above the national Marketing average. Base-case 10-year earnings $558K; scenarios range from $508K to $566K depending on AI disruption.

Saint Paul, MN Private nonprofit Bachelor's Degree
DegreeOutlook Score
54 AVERAGE
55
Optimistic
47
Pessimistic
Earnings
$48,007
1-year post-graduation
ROI
5.1x
Earnings : tuition
10-yr Base
$558K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Concordia University-Saint Paul

At $48,007 per year, Marketing graduates from Concordia University-Saint Paul earn slightly above the $45,450 national median. The premium is real but not dramatic.

The earnings-to-cost ratio of 5.6x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

The median debt load of $17,694 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #278 of 502 Marketing programs, Concordia University-Saint Paul falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $48,007 to $61,078 over five years — a 27% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$508K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple5.1x
Base Case
Moderate Integration
$558K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple5.6x
Optimistic
AI Augmentation
$566K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple5.7x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Concordia University-Saint Paul's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Concordia University-Saint Paul stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Concordia University-Saint Paul

Other top programs at Concordia University-Saint Paul

Other highest-scoring programs offered at Concordia University-Saint Paul, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Concordia University-Saint Paul

What is the DegreeOutlook Score for Marketing at Concordia University-Saint Paul?

This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $508,186 in decade earnings vs $566,442 in the optimistic case — a meaningful gap.