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Marketing at College of Charleston

Charleston, SC · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,723/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.4x earnings multiple (4.0x out-of-state)

Ranked #220 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$603K	$589K	$531K
Earnings Multiple (In-State)	11.6x	11.4x	10.2x
Earnings Multiple (Out-of-State)	4.1x	4.0x	3.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$51,912

Out-of-state: $147,432 (4.0x ROI)

4-Year Net Price (After Aid)

$78,072

-50% less than sticker · See by income

Median Debt at Graduation

$19,500

5.7 months of Year 1 earnings

Reported Earnings (5 Year)

$63,816

57% growth from Year 1

Program Analysis

College of Charleston's Marketing program produces graduates earning $40,723/yr — within striking distance of the $45,450 national average for this field.

With a 11.4x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $19,500 in median debt clears quickly against $40,723 in annual earnings.

A #220 ranking among 502 Marketing programs places College of Charleston in the middle-to-upper range. Solid, not exceptional.

The $40,723-to-$63,816 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

About College of Charleston

A 72% acceptance rate means College of Charleston is accessible to most applicants, enrolling 10,366 students in Charleston, SC.

See all programs and financial aid at College of Charleston →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 57/100 DegreeOutlook Score mean for Marketing at College of Charleston?

At 57/100, College of Charleston's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at College of Charleston?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →