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Marketing at Coastal Carolina University

Conway, SC · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $35,924/yr (-21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.0x earnings multiple (5.1x out-of-state)

Ranked #285 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$619K	$604K	$541K
Earnings Multiple (In-State)	13.3x	13.0x	11.6x
Earnings Multiple (Out-of-State)	5.2x	5.1x	4.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	55	54	50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$46,560

Out-of-state: $118,512 (5.1x ROI)

4-Year Net Price (After Aid)

$54,968

-18% less than sticker · See by income

Median Debt at Graduation

$25,500

8.5 months of Year 1 earnings

Reported Earnings (5 Year)

$63,667

77% growth from Year 1

Program Analysis

Coastal Carolina University's Marketing graduates start at $35,924/yr, trailing the $45,450 national average by 21%. The program's value hinges on affordability.

With a 13.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,500 against $35,924/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #285 ranking among 502 Marketing programs places Coastal Carolina University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $35,924-to-$63,667 earnings arc over five years reflects a 77% gain — well above average career growth for recent graduates.

About Coastal Carolina University

A 80% acceptance rate means Coastal Carolina University is accessible to most applicants, with a mid-sized student body of 9,909 in Conway, SC.

See all programs and financial aid at Coastal Carolina University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Coastal Carolina University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 54/100 DegreeOutlook Score mean for Marketing at Coastal Carolina University?

At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Coastal Carolina University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Coastal Carolina University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Coastal Carolina University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →