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Marketing at Carroll University

Waukesha, WI · Private nonprofit · Bachelor's Degree
44 /100
DegreeOutlook Score (Base Case)
45
Optimistic
44
Base Case
38
Pessimistic
Earnings $43,841/yr (-4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #449 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $498K $497K $465K
Earnings Multiple 3.3x 3.3x 3.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 45 44 38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$148,920
4-Year Net Price (After Aid)
$97,448
35% less than sticker · See by income
Median Debt at Graduation
$25,549
7.0 months of Year 1 earnings

Program Analysis

First-year earnings of $43,841 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 3.3x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,549 against $43,841/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #449 ranking among 502 Marketing programs places Carroll University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Carroll University

With a 58% acceptance rate, Carroll University is moderately selective, with a smaller student body of 2,525 in Waukesha, WI. Financial aid reduces the effective four-year cost to $97,448 — 35% less than the list price.

See all programs and financial aid at Carroll University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Carroll University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($74,323) Accounting and Related Services ($61,110) Health and Medical Administrative Services ($50,603) Special Education and Teaching ($46,661) Teacher Education and Professional Development, Specific Levels and Methods ($45,253) Biology, General ($43,188) Business Administration, Management and Operations ($41,704) Graphic Communications ($40,825)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 44/100 DegreeOutlook Score mean for Marketing at Carroll University?
At 44/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Carroll University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →