Marketing at Campbell University

Buies Creek, NC · Private nonprofit · Bachelor's Degree
39 /100
DegreeOutlook Score (Base Case)
39
Optimistic
39
Base Case
33
Pessimistic
Earnings $40,572/yr (-11% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.1x earnings multiple
Ranked #477 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $500K $499K $466K
Earnings Multiple 3.1x 3.1x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 39 39 33

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$161,640
4-Year Net Price (After Aid)
$95,964
41% less than sticker · See by income
Median Debt at Graduation
$18,408
5.4 months of Year 1 earnings
Reported Earnings (5 Year)
$49,059
21% growth from Year 1

Program Analysis

First-year earnings of $40,572 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

An earnings multiple of 3.1x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 7% gap from the optimistic case.

At $18,408 in median debt against $40,572 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #477 of 502 Marketing programs, Campbell University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $40,572 to $49,059 over five years — a 21% increase that's moderate and in line with typical career progression.

About Campbell University

Campbell University has a 94% acceptance rate, making it broadly accessible, with a smaller student body of 2,790 in Buies Creek, NC. After financial aid, the average student pays $95,964 over four years — 41% below sticker price.

See all programs and financial aid at Campbell University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Campbell University?
A score of 39/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $466,498 in decade earnings vs $499,962 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →