Marketing at California State University-San Bernardino

San Bernardino, CA · Public · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
54
Optimistic
53
Base Case
49
Pessimistic
Earnings $34,293/yr (-25% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 18.0x earnings multiple (7.0x out-of-state)
Ranked #295 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $559K $551K $504K
Earnings Multiple (In-State) 18.2x 18.0x 16.4x
Earnings Multiple (Out-of-State) 7.2x 7.0x 6.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 53 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$30,700
Out-of-state: $78,220 (7.0x ROI)
4-Year Net Price (After Aid)
$23,672
23% less than sticker · See by income
Median Debt at Graduation
$12,671
4.4 months of Year 1 earnings
Reported Earnings (5 Year)
$55,467
62% growth from Year 1

Program Analysis

Starting salaries of $34,293/yr fall 25% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 18.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $12,671 in median debt against $34,293 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #295 out of 502 programs, California State University-San Bernardino's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $34,293 to $55,467 over five years (62% increase) indicates that graduates in this field see meaningful salary progression.

About California State University-San Bernardino

California State University-San Bernardino has a 98% acceptance rate, making it broadly accessible, serving 15,771 students in San Bernardino, CA. Pell Grant recipients make up 57% of the student body — a marker of economic diversity.

See all programs and financial aid at California State University-San Bernardino →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at California State University-San Bernardino

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does California State University-San Bernardino's Marketing program score?
A score of 53/100 reflects decent absolute metrics, but California State University-San Bernardino trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at California State University-San Bernardino?
Lower starting pay at California State University-San Bernardino may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →