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Marketing at California State University-Long Beach

Long Beach, CA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,976/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 20.7x earnings multiple (7.7x out-of-state)

Ranked #118 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$592K	$580K	$524K
Earnings Multiple (In-State)	21.1x	20.7x	18.7x
Earnings Multiple (Out-of-State)	7.8x	7.7x	6.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$28,032

Out-of-state: $75,552 (7.7x ROI)

4-Year Net Price (After Aid)

$35,724

-27% less than sticker · See by income

Median Debt at Graduation

$13,750

4.0 months of Year 1 earnings

Reported Earnings (5 Year)

$62,561

53% growth from Year 1

Program Analysis

First-year earnings of $40,976 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 20.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $13,750 in median debt against $40,976 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #118 out of 502 programs, California State University-Long Beach's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $40,976 to $62,561 over five years (53% increase) indicates that graduates in this field see meaningful salary progression.

About California State University-Long Beach

With a 47% acceptance rate, California State University-Long Beach is moderately selective, with 34,131 students enrolled in Long Beach, CA. With 49% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at California State University-Long Beach →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at California State University-Long Beach

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does California State University-Long Beach's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does California State University-Long Beach rank so high for Marketing?

The #118 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →