Program Analysis
Starting salaries of $37,484/yr fall 18% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.
With a 21.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
At $17,580 in median debt against $37,484 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
A #167 ranking among 502 Marketing programs places California State University-Fresno in the middle-to-upper range. Solid, not exceptional.
The $37,484-to-$64,053 earnings arc over five years reflects a 71% gain — well above average career growth for recent graduates.