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Communications · Journalism Rank #1 of 178

Journalismat California Polytechnic State University-San Luis Obispo

Graduates earn $48,637/yr in their first year — about 41.0% above the national Journalism average. Base-case 10-year earnings $600K; scenarios range from $535K to $618K depending on AI disruption.

San Luis Obispo, CA Public Bachelor's Degree
DegreeOutlook Score
56 SOLID
57
Optimistic
49
Pessimistic
Earnings
$48,637
1-year post-graduation
ROI
14.3x
Earnings : in-state tuition
10-yr Base
$600K
Cumulative base-case earnings
AI Risk
Very High
61% task exposure
Program Analysis

What this degree looks like at Cal Poly SLO

Cal Poly’s "learn by doing" philosophy is the key to understanding these strong outcomes. Unlike purely theoretical programs, you'll be building a professional portfolio from day one, working on student-run media that rivals local outlets in quality. This practical experience makes you a valuable hire right out of the gate. While San Luis Obispo isn't a major media market itself, the university’s stellar reputation throughout California creates direct recruiting pipelines to both Bay Area tech companies and Los Angeles media firms. Your degree won't just be in "journalism"; employers will see it as training in content creation, public relations, and marketing—versatile skills for the modern economy. To maximize this advantage, actively seek internships in San Francisco or LA; your Cal Poly credentials will open doors that might otherwise be closed.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$535K
10-year cumulative earnings
Scenario Score49/100
Earnings Multiple12.1x
Base Case
Moderate Integration
$600K
10-year cumulative earnings
Scenario Score56/100
Earnings Multiple13.6x
Optimistic
AI Augmentation
$618K
10-year cumulative earnings
Scenario Score57/100
Earnings Multiple13.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Cal Poly SLO's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Journalism graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Communications teachers, postsecondary
+2.1% 10-yr growth · 2,700 openings/yr
$77,800/yr
Moderate
2
Editors
+0.6% 10-yr growth · 9,800 openings/yr
$75,260/yr
High
3
Writers and authors
+3.6% 10-yr growth · 13,400 openings/yr
$72,270/yr
Very High
4
Film and video editors
+4.0% 10-yr growth · 3,600 openings/yr
$70,980/yr
High
5
News analysts, reporters, and journalists
-3.9% 10-yr growth · 4,100 openings/yr
$60,280/yr
High
6
Proofreaders and copy markers
-0.6% 10-yr growth · 1,900 openings/yr
$49,210/yr
Very High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Journalism

How Cal Poly SLO stacks up against other schools offering this major.

Highest earnings
George Washington University
DC · Private nonprofit
44
DW Score
$52K
1-yr earn
2.1x
ROI
Northeastern University
MA · Private nonprofit
35
DW Score
$52K
1-yr earn
1.5x
ROI
Northwestern University
IL · Private nonprofit
39
DW Score
$50K
1-yr earn
1.7x
ROI
Top score
University of Maryland-College Park
MD · Public
55
DW Score
$47K
1-yr earn
14.3x
ROI
Brigham Young University
UT · Private nonprofit
54
DW Score
$47K
1-yr earn
20.0x
ROI
Also at Cal Poly SLO

Other top programs at Cal Poly SLO

Other highest-scoring programs offered at Cal Poly SLO, ranked by DegreeOutlook Score.

FAQ

Frequently asked about Journalism at Cal Poly SLO

How does California Polytechnic State University-San Luis Obispo's Journalism program score?

This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Journalism graduates.

How vulnerable is Journalism to AI automation?

AI won't 'replace' Journalism careers outright, but it is likely to reduce the number of job openings. We model 64% task exposure, which compresses field employment probability in our scenarios.

Why does California Polytechnic State University-San Luis Obispo rank so high for Journalism?

The #1 ranking out of 178 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.