Marketing at Butler University

Indianapolis, IN · Private nonprofit · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
50
Pessimistic
Earnings $60,438/yr (33% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #237 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $616K $601K $539K
Earnings Multiple 3.3x 3.3x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$183,920
4-Year Net Price (After Aid)
$153,888
16% less than sticker · See by income
Median Debt at Graduation
$25,500
5.1 months of Year 1 earnings
Reported Earnings (5 Year)
$71,635
19% growth from Year 1

Program Analysis

Butler University Marketing graduates command $60,438/yr out of the gate, well above the $45,450 national median. That 33% premium suggests the program's reputation carries real labor-market weight.

An earnings multiple of 3.3x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Loan repayment is a non-issue here — $25,500 in median debt clears quickly against $60,438 in annual earnings.

At #237 of 502 Marketing programs, Butler University scores above the median — competitive but not a standout.

Five-year earnings of $71,635 are relatively flat compared to the $60,438 starting salary — typical of fields with stable but capped salary bands.

About Butler University

A 86% acceptance rate means Butler University is accessible to most applicants, a compact campus enrolling 4,383 students in Indianapolis, IN.

See all programs and financial aid at Butler University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Butler University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Butler University?
A score of 56/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $539,270 in decade earnings vs $616,010 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →