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Marketing at Buena Vista University

Storm Lake, IA · Private nonprofit · Bachelor's Degree
43 /100
DegreeOutlook Score (Base Case)
44
Optimistic
43
Base Case
37
Pessimistic
Earnings $42,972/yr (-5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #451 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $542K $536K $493K
Earnings Multiple 3.4x 3.3x 3.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 44 43 37

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$160,760
4-Year Net Price (After Aid)
$73,284
54% less than sticker · See by income
Median Debt at Graduation
$20,931
5.8 months of Year 1 earnings
Reported Earnings (5 Year)
$56,087
31% growth from Year 1

Program Analysis

Graduates earn $42,972/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

At 3.3x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $42,972 far exceeding the $20,931 median debt, the payback timeline is measured in months, not years.

A #451 ranking among 502 Marketing programs places Buena Vista University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 31% earnings increase from $42,972 to $56,087 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Buena Vista University

Buena Vista University accepts 72% of applicants — an open-access institution by design, a compact campus enrolling 1,378 students in Storm Lake, IA. Pell Grant recipients make up 43% of the student body — a marker of economic diversity. The average net cost of $73,284 over four years represents a 54% discount from published tuition.

See all programs and financial aid at Buena Vista University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Buena Vista University

Accounting and Related Services ($53,280) Finance and Financial Management Services ($52,226) Entrepreneurial and Small Business Operations ($49,099) Business/Commerce, General ($48,810) Business Administration, Management and Operations ($47,385) Teacher Education and Professional Development, Specific Subject Areas ($44,551) Teacher Education and Professional Development, Specific Levels and Methods ($42,834) Health and Physical Education/Fitness ($38,356)

Consider the Trade Route?

Compare Marketing trade programs on TradeSchoolWorth →

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 43/100 DegreeOutlook Score mean for Marketing at Buena Vista University?
At 43/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Buena Vista University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
What do students actually pay for Marketing at Buena Vista University?
The 54% gap between sticker price and net cost means most students pay far less than $160,760. At a net cost of $73,284, the earnings multiple improves substantially.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →