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Marketing at Bridgewater State University

Bridgewater, MA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,871/yr (-12% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.5x earnings multiple (6.8x out-of-state)

Ranked #388 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$475K	$477K	$451K
Earnings Multiple (In-State)	10.4x	10.5x	9.9x
Earnings Multiple (Out-of-State)	6.8x	6.8x	6.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	48	47	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$45,556

Out-of-state: $70,116 (6.8x ROI)

4-Year Net Price (After Aid)

$71,880

-58% less than sticker · See by income

Median Debt at Graduation

$23,250

7.0 months of Year 1 earnings

Program Analysis

Bridgewater State University's Marketing program produces graduates earning $39,871/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 10.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

Median debt of $23,250 represents roughly 7 months of the $39,871 starting salary — a manageable burden by most borrower standards.

Ranked #388 of 502 Marketing programs, Bridgewater State University falls below the median. Stronger options exist, though cost and location may compensate.

About Bridgewater State University

A 89% acceptance rate means Bridgewater State University is accessible to most applicants, enrolling 7,899 students in Bridgewater, MA.

See all programs and financial aid at Bridgewater State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Bridgewater State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Bridgewater State University?

A score of 47/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $450,692 in decade earnings vs $474,755 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →