Specialized Sales & Marketing at Baylor University
Waco, TX · Private nonprofit · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case)
56
Optimistic
55
Base Case
52
Pessimistic
Earnings
$43,414/yr (18% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
3.1x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $701K | $680K | $610K |
| Earnings Multiple | 3.2x | 3.1x | 2.8x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 56 | 55 | 52 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$219,376
Median Debt at Graduation
$20,625
5.7 months of Year 1 earnings
Reported Earnings (5 Year)
$77,422
78% growth from Year 1
About Baylor University
With a 51% acceptance rate, Baylor University is moderately selective, with a mid-sized student body of 15,007 in Waco, TX.
See all programs and financial aid at Baylor University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
Other Majors at Baylor University
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What does a 55/100 DegreeOutlook Score mean for Specialized Sales & Marketing at Baylor University?
At 55/100, Baylor University's Specialized Sales & Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Specialized Sales & Marketing at Baylor University?
The 43% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →