Specialized Sales & Marketing at Ball State University
Muncie, IN · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
49
Optimistic
48
Base Case
47
Pessimistic
Earnings
$35,904/yr (-2% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
10.6x earnings multiple (4.0x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $452K | $456K | $435K |
| Earnings Multiple (In-State) | 10.5x | 10.6x | 10.1x |
| Earnings Multiple (Out-of-State) | 3.9x | 4.0x | 3.8x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 49 | 48 | 47 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$43,032
Out-of-state: $115,064 (4.0x ROI)
Median Debt at Graduation
$25,450
8.5 months of Year 1 earnings
About Ball State University
Ball State University accepts 72% of applicants — an open-access institution by design, enrolling 13,770 students in Muncie, IN.
See all programs and financial aid at Ball State University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does Ball State University's Specialized Sales & Marketing program score?
This program scores 48/100 — on the lower end for Specialized Sales & Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Specialized Sales & Marketing to AI automation?
AI won't 'replace' Specialized Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 43% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →