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Business · Sales & Marketing Rank #15 of 26

Sales & Marketingat Ball State University

Graduates earn $65,184/yr in their first year — about 19.0% above the national Sales & Marketing average. Base-case 10-year earnings $606K; scenarios range from $553K to $618K depending on AI disruption.

Muncie, IN Public Bachelor's Degree
DegreeOutlook Score
67 SOLID
68
Optimistic
64
Pessimistic
Earnings
$65,184
1-year post-graduation
ROI
14.1x
Earnings : in-state tuition
10-yr Base
$606K
Cumulative base-case earnings
AI Risk
High
47% task exposure
Program Analysis

What this degree looks like at Ball State University

At $65,184 per year, Sales & Marketing graduates from Ball State University earn slightly above the $54,790 national median. The premium is real but not dramatic.

Every dollar of in-state tuition returns an estimated 14.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Sales & Marketing programs nationally.

Some AI exposure exists in Sales & Marketing's typical career paths, with 44% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

The median debt load of $24,250 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #15 of 26 Sales & Marketing programs, Ball State University falls below the median. Stronger options exist, though cost and location may compensate.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$553K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple12.9x
Base Case
Moderate Integration
$606K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple14.1x
Optimistic
AI Augmentation
$618K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple14.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Ball State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Sales & Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Sales representatives, wholesale and manufacturing, technical and scientific products
+1.9% 10-yr growth · 27,200 openings/yr
$100,070/yr
Moderate
2
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
3
First-line supervisors of non-retail sales workers
0.0% 10-yr growth · 24,800 openings/yr
$84,130/yr
High
4
Sales representatives, wholesale and manufacturing, except technical and scientific products
+0.3% 10-yr growth · 114,800 openings/yr
$66,780/yr
High
5
Sales representatives of services, except advertising, insurance, financial services, and travel
+3.1% 10-yr growth · 123,000 openings/yr
$66,260/yr
High
6
Advertising sales agents
-6.4% 10-yr growth · 9,300 openings/yr
$61,460/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Sales & Marketing

How Ball State University stacks up against other schools offering this major.

Highest earnings
Western Governors University
UT · Private nonprofit
86
DW Score
$93K
1-yr earn
29.3x
ROI
Baylor University
TX · Private nonprofit
75
DW Score
$84K
1-yr earn
6.0x
ROI
Bellevue University
NE · Private nonprofit
83
DW Score
$76K
1-yr earn
24.4x
ROI
Kennesaw State University
GA · Public
85
DW Score
$72K
1-yr earn
47.2x
ROI
Same state (IN)
Purdue University-Main Campus
IN · Public
81
DW Score
$63K
1-yr earn
22.1x
ROI
Also at Ball State University

Other top programs at Ball State University

Other highest-scoring programs offered at Ball State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Sales & Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Sales & Marketing at Ball State University

What is the DegreeOutlook Score for Sales & Marketing at Ball State University?

This program scores 67/100 — a respectable number in isolation, but it ranks in the bottom half of Sales & Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Sales & Marketing careers?

With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $553,213 in decade earnings vs $618,144 in the optimistic case — a meaningful gap.