Home › Baldwin Wallace University › Marketing

Marketing at Baldwin Wallace University

Berea, OH · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $44,596/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.7x earnings multiple

Ranked #378 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$572K	$562K	$511K
Earnings Multiple	3.8x	3.7x	3.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	49	48	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$151,752

4-Year Net Price (After Aid)

$110,616

27% less than sticker · See by income

Median Debt at Graduation

$26,000

7.0 months of Year 1 earnings

Reported Earnings (5 Year)

$60,910

37% growth from Year 1

Program Analysis

At $44,596/yr, Marketing graduates from Baldwin Wallace University land near the $45,450 national average — neither a standout nor a red flag.

At 3.7x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,000 against $44,596/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #378 ranking among 502 Marketing programs places Baldwin Wallace University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 37% earnings increase from $44,596 to $60,910 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Baldwin Wallace University

With 77% of applicants admitted, Baldwin Wallace University prioritizes broad access, a compact campus enrolling 2,775 students in Berea, OH.

See all programs and financial aid at Baldwin Wallace University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Baldwin Wallace University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 48/100 DegreeOutlook Score mean for Marketing at Baldwin Wallace University?

At 48/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Baldwin Wallace University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →