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Marketing at Austin Peay State University

Clarksville, TN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $31,334/yr (-31% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.5x earnings multiple (7.6x out-of-state)

Ranked #478 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$425K	$434K	$420K
Earnings Multiple (In-State)	12.3x	12.5x	12.1x
Earnings Multiple (Out-of-State)	7.5x	7.6x	7.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	40	39	36

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$34,700

Out-of-state: $56,876 (7.6x ROI)

4-Year Net Price (After Aid)

$59,384

-71% less than sticker · See by income

Median Debt at Graduation

$19,178

7.3 months of Year 1 earnings

Program Analysis

At $31,334 per year, Marketing graduates from Austin Peay State University earn below the $45,450 national average. Lower costs or geographic factors may offset the earnings gap.

With a 12.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 1% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,178 against $31,334/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #478 ranking among 502 Marketing programs places Austin Peay State University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Austin Peay State University

With 96% of applicants admitted, Austin Peay State University prioritizes broad access, with a mid-sized student body of 7,365 in Clarksville, TN. With 46% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Austin Peay State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Austin Peay State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 39/100 DegreeOutlook Score mean for Marketing at Austin Peay State University?

At 39/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Austin Peay State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Austin Peay State University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Austin Peay State University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →