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Marketing at Assumption University

Worcester, MA · Private nonprofit · Bachelor's Degree
55 /100
DegreeOutlook Score (Base Case)
56
Optimistic
55
Base Case
49
Pessimistic
Earnings $55,314/yr (22% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.2x earnings multiple
Ranked #263 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $648K $629K $559K
Earnings Multiple 3.3x 3.2x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 56 55 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$197,656
4-Year Net Price (After Aid)
$115,412
42% less than sticker · See by income
Median Debt at Graduation
$27,000
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$75,163
36% growth from Year 1

Program Analysis

First-year earnings of $55,314 at Assumption University come in 22% above the national median of $45,450 for Marketing programs.

At 3.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $55,314 far exceeding the $27,000 median debt, the payback timeline is measured in months, not years.

A #263 ranking among 502 Marketing programs places Assumption University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 36% earnings increase from $55,314 to $75,163 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Assumption University

Assumption University accepts 87% of applicants — an open-access institution by design, a smaller institution with 1,664 students in Worcester, MA. Financial aid reduces the effective four-year cost to $115,412 — 42% less than the list price.

See all programs and financial aid at Assumption University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Assumption University

Accounting and Related Services ($67,012) Economics ($58,954) Business Administration, Management and Operations ($56,211) Public Relations, Advertising, and Applied Communication ($51,114) Teacher Education and Professional Development, Specific Levels and Methods ($48,641) Criminology ($48,600) Biology, General ($42,252) Mathematics ($41,695)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 55/100 DegreeOutlook Score mean for Marketing at Assumption University?
At 55/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Assumption University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →