Specialized Sales & Marketing at University of Central Oklahoma
Edmond, OK · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
47
Optimistic
46
Base Case
46
Pessimistic
Earnings
$32,658/yr (-11% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
12.9x earnings multiple (5.7x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $433K | $439K | $422K |
| Earnings Multiple (In-State) | 12.7x | 12.9x | 12.4x |
| Earnings Multiple (Out-of-State) | 5.6x | 5.7x | 5.4x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 47 | 46 | 46 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$34,088
Out-of-state: $77,636 (5.7x ROI)
Median Debt at Graduation
$13,744
5.1 months of Year 1 earnings
About University of Central Oklahoma
University of Central Oklahoma accepts 82% of applicants — an open-access institution by design, enrolling 10,132 students in Edmond, OK.
See all programs and financial aid at University of Central Oklahoma →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What does a 46/100 DegreeOutlook Score mean for Specialized Sales & Marketing at University of Central Oklahoma?
At 46/100, the financial outlook is modest. Higher-scoring Specialized Sales & Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Specialized Sales & Marketing at University of Central Oklahoma?
The 43% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →