Specialized Sales & Marketing at Texas Tech University
Lubbock, TX · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
55
Optimistic
54
Base Case
53
Pessimistic
Earnings
$36,686/yr (0% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
11.2x earnings multiple (5.4x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $535K | $531K | $494K |
| Earnings Multiple (In-State) | 11.3x | 11.2x | 10.4x |
| Earnings Multiple (Out-of-State) | 5.5x | 5.4x | 5.0x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 55 | 54 | 53 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$47,408
Out-of-state: $97,804 (5.4x ROI)
Median Debt at Graduation
$21,500
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$53,186
45% growth from Year 1
About Texas Tech University
With 71% of applicants admitted, Texas Tech University prioritizes broad access, one of the larger campuses at 32,446 students in Lubbock, TX.
See all programs and financial aid at Texas Tech University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
Other Majors at Texas Tech University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Specialized Sales & Marketing at Texas Tech University?
A score of 54/100 puts this program in competitive territory — solid outcomes, though not at the top of the Specialized Sales & Marketing field.
Will AI replace Specialized Sales & Marketing careers?
With 43% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $493,550 in decade earnings vs $535,354 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →