Specialized Sales & Marketing at Texas State University
San Marcos, TX · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
55
Optimistic
54
Base Case
54
Pessimistic
Earnings
$33,040/yr (-10% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
12.6x earnings multiple (6.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $586K | $577K | $529K |
| Earnings Multiple (In-State) | 12.8x | 12.6x | 11.6x |
| Earnings Multiple (Out-of-State) | 6.3x | 6.2x | 5.7x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 55 | 54 | 54 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$45,800
Out-of-state: $92,840 (6.2x ROI)
Median Debt at Graduation
$22,014
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$58,224
76% growth from Year 1
About Texas State University
With 89% of applicants admitted, Texas State University prioritizes broad access, with 34,547 students enrolled in San Marcos, TX.
See all programs and financial aid at Texas State University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
Other Majors at Texas State University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 54/100 DegreeOutlook Score mean for Specialized Sales & Marketing at Texas State University?
At 54/100, Texas State University's Specialized Sales & Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Specialized Sales & Marketing at Texas State University?
The 43% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →