Specialized Sales & Marketing at Stephen F Austin State University
Nacogdoches, TX · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
49
Optimistic
48
Base Case
48
Pessimistic
Earnings
$31,329/yr (-15% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
12.3x earnings multiple (6.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $527K | $524K | $488K |
| Earnings Multiple (In-State) | 12.4x | 12.3x | 11.5x |
| Earnings Multiple (Out-of-State) | 6.4x | 6.3x | 5.9x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 49 | 48 | 48 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$42,400
Out-of-state: $82,720 (6.3x ROI)
Reported Earnings (5 Year)
$50,026
60% growth from Year 1
About Stephen F Austin State University
With 88% of applicants admitted, Stephen F Austin State University prioritizes broad access, serving 8,746 students in Nacogdoches, TX.
See all programs and financial aid at Stephen F Austin State University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
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For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does Stephen F Austin State University's Specialized Sales & Marketing program score?
This program scores 48/100 — on the lower end for Specialized Sales & Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Specialized Sales & Marketing to AI automation?
AI won't 'replace' Specialized Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 43% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →