Specialized Sales & Marketing at Sam Houston State University
Huntsville, TX · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
55
Optimistic
54
Base Case
54
Pessimistic
Earnings
$32,444/yr (-12% vs median)
AI Risk
High (43% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
15.1x earnings multiple (7.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $564K | $556K | $513K |
| Earnings Multiple (In-State) | 15.3x | 15.1x | 13.9x |
| Earnings Multiple (Out-of-State) | 7.4x | 7.3x | 6.7x |
| Probability of Field Employment | 50% | 45% | 35% |
| DegreeOutlook Score | 55 | 54 | 54 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$36,912
Out-of-state: $76,080 (7.3x ROI)
Median Debt at Graduation
$25,000
9.2 months of Year 1 earnings
Reported Earnings (5 Year)
$55,164
70% growth from Year 1
About Sam Houston State University
With 85% of applicants admitted, Sam Houston State University prioritizes broad access, serving 18,138 students in Huntsville, TX.
See all programs and financial aid at Sam Houston State University →Top Career Paths
Marketing managers
$161,030/yr
Models
$89,990/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Specialized Sales & Marketing at Other Schools
Other Majors at Sam Houston State University
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What is the DegreeOutlook Score for Specialized Sales & Marketing at Sam Houston State University?
A score of 54/100 puts this program in competitive territory — solid outcomes, though not at the top of the Specialized Sales & Marketing field.
Will AI replace Specialized Sales & Marketing careers?
With 43% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $513,401 in decade earnings vs $563,660 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →