Specialized Sales & Marketing at Lasell University

Newton, MA · Private nonprofit · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
53 /100
DegreeOutlook Score (Base Case)
54
Optimistic
53
Base Case
51
Pessimistic
Earnings $38,438/yr (5% vs median)
AI Risk High (43% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 5.7x earnings multiple
Ranked #16 of 42 Specialized Sales programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $600K $589K $539K
Earnings Multiple 5.8x 5.7x 5.2x
Probability of Field Employment 50% 45% 35%
DegreeOutlook Score 54 53 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$104,000
4-Year Net Price (After Aid)
$99,776
4% less than sticker · See by income
Median Debt at Graduation
$26,500
8.3 months of Year 1 earnings
Reported Earnings (5 Year)
$62,500
63% growth from Year 1

Program Analysis

First-year earnings of $38,438 track close to the $36,662 national median for Specialized Sales & Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 5.7x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 43% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,500 debt-to-$38,438 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

Ranked #16 out of 42 programs, Lasell University's Specialized Sales & Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $38,438 to $62,500 over five years (63% increase) indicates that graduates in this field see meaningful salary progression.

About Lasell University

Lasell University has a 82% acceptance rate, making it broadly accessible, a compact campus enrolling 1,152 students in Newton, MA.

See all programs and financial aid at Lasell University →

Top Career Paths

Marketing managers $161,030/yr
Models $89,990/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Specialized Sales & Marketing at Other Schools

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Lasell University's Specialized Sales & Marketing program score?
This program scores 53/100, reflecting respectable but not exceptional financial outcomes for Specialized Sales & Marketing graduates.
How vulnerable is Specialized Sales & Marketing to AI automation?
AI won't 'replace' Specialized Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 43% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →