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Business · Marketing Rank #424 of 502

Marketingat Lasell University

Graduates earn $41,450/yr in their first year — about 9.0% below the national Marketing average. Base-case 10-year earnings $485K; scenarios range from $456K to $484K depending on AI disruption.

Newton, MA Private nonprofit Bachelor's Degree
DegreeOutlook Score
45 AVERAGE
45
Optimistic
39
Pessimistic
Earnings
$41,450
1-year post-graduation
ROI
3.0x
Earnings : tuition
10-yr Base
$485K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Lasell University

Lasell University's Marketing program produces graduates earning $41,450/yr — within striking distance of the $45,450 national average for this field.

An earnings multiple of 4.7x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.

Median debt of $26,000 represents roughly 8 months of the $41,450 starting salary — a manageable burden by most borrower standards.

Ranked #424 of 502 Marketing programs, Lasell University falls below the median. Stronger options exist, though cost and location may compensate.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$456K
10-year cumulative earnings
Scenario Score39/100
Earnings Multiple4.4x
Base Case
Moderate Integration
$485K
10-year cumulative earnings
Scenario Score45/100
Earnings Multiple4.7x
Optimistic
AI Augmentation
$484K
10-year cumulative earnings
Scenario Score45/100
Earnings Multiple4.7x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Lasell University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Lasell University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Lasell University

Other top programs at Lasell University

Other highest-scoring programs offered at Lasell University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Lasell University

What is the DegreeOutlook Score for Marketing at Lasell University?

A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $456,415 in decade earnings vs $483,882 in the optimistic case — a meaningful gap.