Specialized Sales & Marketing at Kent State University at Kent

Kent, OH · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations
56 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
56
Optimistic
56
Base Case
54
Pessimistic
Earnings $36,625/yr (-0% vs median)
AI Risk High (43% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 10.9x earnings multiple (6.3x out-of-state)
Ranked #10 of 42 Specialized Sales programs Top 25%

Program Analysis

This Kent State program provides practical, operational skills for the dynamic sales and marketing landscape. You'll be well-prepared for immediate contributions in merchandising, sales support, or marketing coordination roles, often within Ohio's robust consumer goods, manufacturing, and retail sectors. The curriculum likely emphasizes direct application, making graduates attractive to regional employers seeking individuals who can quickly contribute to revenue generation and customer engagement. While some routine tasks in these fields face automation, the human element of building relationships and understanding market needs remains vital. To truly thrive, focus on developing strong interpersonal communication, negotiation, and strategic thinking skills during your studies, as these abilities will elevate your career trajectory beyond entry-level positions.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $567K $560K $516K
Earnings Multiple (In-State) 11.0x 10.9x 10.0x
Earnings Multiple (Out-of-State) 6.4x 6.3x 5.8x
Probability of Field Employment 50% 45% 35%
DegreeOutlook Score 56 56 54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$51,384
Out-of-state: $89,264 (6.3x ROI)
4-Year Net Price (After Aid)
$78,456
-53% less than sticker · See by income
Median Debt at Graduation
$25,000
8.2 months of Year 1 earnings
Reported Earnings (5 Year)
$57,478
57% growth from Year 1

About Kent State University at Kent

Kent State University at Kent has a 87% acceptance rate, making it broadly accessible, with a mid-sized student body of 19,134 in Kent, OH.

See all programs and financial aid at Kent State University at Kent →

Top Career Paths

Marketing managers $161,030/yr
Models $89,990/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Specialized Sales & Marketing at Other Schools

Other Majors at Kent State University at Kent

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Specialized Sales & Marketing at Kent State University at Kent?
At 56/100, Kent State University at Kent's Specialized Sales & Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Specialized Sales & Marketing at Kent State University at Kent?
The 43% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Kent State University at Kent one of the best schools for Specialized Sales & Marketing?
Among 42 Specialized Sales & Marketing programs, Kent State University at Kent's #10 position reflects consistently above-average results across earnings, ROI, and employment probability.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →