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Public Relations & Advertising at Kennesaw State University

Kennesaw, GA · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $41,460/yr (5% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 20.9x earnings multiple (7.1x out-of-state)

Ranked #43 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$482K	$483K	$459K
Earnings Multiple (In-State)	20.8x	20.9x	19.8x
Earnings Multiple (Out-of-State)	7.1x	7.1x	6.7x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	56	55	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$23,144

Out-of-state: $68,160 (7.1x ROI)

4-Year Net Price (After Aid)

$67,888

-193% less than sticker · See by income

Median Debt at Graduation

$22,660

6.6 months of Year 1 earnings

Program Analysis

First-year earnings of $41,460 at Kennesaw State University come in 5% above the national median of $39,349 for Public Relations & Advertising programs.

Every dollar of in-state tuition returns an estimated 20.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Public Relations & Advertising programs nationally.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

Median debt of $22,660 represents roughly 7 months of the $41,460 starting salary — a manageable burden by most borrower standards.

At #43 of 183 nationally, this is a top-5% Public Relations & Advertising program. Financial outcomes consistently outperform the vast majority of peers.

About Kennesaw State University

A 69% admission rate makes Kennesaw State University accessible to a wide range of qualified students, serving a student body of 39,503 in Kennesaw, GA.

See all programs and financial aid at Kennesaw State University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Kennesaw State University?

A score of 55/100 puts this program in competitive territory — solid outcomes, though not at the top of the Public Relations & Advertising field.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $458,684 in decade earnings vs $481,996 in the optimistic case — a meaningful gap.

What makes Kennesaw State University's Public Relations & Advertising program stand out?

Ranked #43 of 183 programs nationally, Kennesaw State University lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →