General Sales Degree

26 schools compared · Average earnings $54,790/yr

Students study retail operations, merchandising strategies, sales techniques, inventory management, and the consumer experience across brick-and-mortar and e-commerce channels. Graduates typically pursue careers as retail managers, merchandising planners, sales directors, e-commerce managers, and buyer positions for retail chains and consumer goods companies. Retail management offers rapid advancement opportunities, with successful managers leading multi-million-dollar store operations.

What General Sales Graduates Do

This degree puts you on the front lines of commerce, focused on moving products and services. You’ll likely start as a sales representative, where your days are spent building client lists, demonstrating how your company’s offerings solve problems, and negotiating contracts. You could be selling services to other businesses or representing a manufacturer to wholesale buyers. Another path leads to retail management, where as a first-line supervisor, you’ll be responsible for coaching a team, setting schedules, and ensuring your store hits its sales targets.

With experience, you can advance to managing larger, more strategic accounts or supervising non-retail sales teams. The most lucrative path involves specializing in technical or scientific products, where deep expertise is key. While retail supervision roles are shrinking, business-to-business sales positions continue to grow.

AI's impact here is moderate. Expect technology to automate significant parts of your routine, like finding leads and scheduling meetings. This won't eliminate your job, but it will change it. Your success will depend less on manual outreach and more on your ability to build strong relationships, navigate complex negotiations, and provide strategic advice that an algorithm can't.

Schools Offering
26
Avg Grad Earnings
$54,790/yr
Avg DegreeOutlook Score
67/100
AI Automation Risk
High
47% task exposure

Common Career Paths

Where General Sales graduates typically work, ranked by salary. Salary ranges show 25th–75th percentile spread. This field has roughly 499,600 combined openings per year.

Career Path Salary Range Openings/yr Growth AI Risk
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
$66K$146K
27,200 +1.9% 46%
Business teachers, postsecondary
$97,270
$63K$140K
8,100 +5.7% 49%
First-line supervisors of non-retail sales workers
$84,130
$63K$118K
24,800 0.0% 54%
Sales representatives, wholesale and manufacturing, except technical and scientific products
$66,780
$49K$98K
114,800 +0.3% 62%
Sales representatives of services, except advertising, insurance, financial services, and travel
$66,260
$47K$99K
123,000 +3.1% 63%
Advertising sales agents
$61,460
$45K$91K
9,300 -6.4% 54%
Travel agents
$48,450
$39K$61K
7,100 +2.2% 56%
First-line supervisors of retail sales workers
$47,320
$38K$61K
125,100 -5.0% 49%
Sales and related workers, all other
$46,370
$35K$66K
16,000 +3.7% 0%
Demonstrators and product promoters
$37,960
$34K–$50K
14,000 -0.1% 13%
Parts salespersons
$37,440
$31K$48K
30,200 +3.1% 34%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
$66K $146K
27,200 openings/yr +1.9% growth 46% AI risk
Business teachers, postsecondary
$97,270
$63K $140K
8,100 openings/yr +5.7% growth 49% AI risk
First-line supervisors of non-retail sales workers
$84,130
$63K $118K
24,800 openings/yr 0.0% growth 54% AI risk
Sales representatives, wholesale and manufacturing, except technical and scientific products
$66,780
$49K $98K
114,800 openings/yr +0.3% growth 62% AI risk
Sales representatives of services, except advertising, insurance, financial services, and travel
$66,260
$47K $99K
123,000 openings/yr +3.1% growth 63% AI risk
Advertising sales agents
$61,460
$45K $91K
9,300 openings/yr -6.4% growth 54% AI risk
Travel agents
$48,450
$39K $61K
7,100 openings/yr +2.2% growth 56% AI risk
First-line supervisors of retail sales workers
$47,320
$38K $61K
125,100 openings/yr -5.0% growth 49% AI risk
Sales and related workers, all other
$46,370
$35K $66K
16,000 openings/yr +3.7% growth 0% AI risk
Demonstrators and product promoters
$37,960
$34K–$50K
14,000 openings/yr -0.1% growth 13% AI risk
Parts salespersons
$37,440
$31K $48K
30,200 openings/yr +3.1% growth 34% AI risk

Source: BLS Occupational Employment & Wage Statistics, May 2024. Salary range shows 25th–median–75th percentile (national).

Best Schools for General Sales

Top 20 of 26 schools ranked by DegreeOutlook Score. Click any row for full AI scenario analysis and earnings projections.

# School DW Score Earnings ROI
1 Western Governors University
Salt Lake City, UT
86
84–87
$93,151/yr 29.3x
2 Kennesaw State University
Kennesaw, GA
85
82–85
$72,092/yr 47.2x
3 Bellevue University
Bellevue, NE
83
80–84
$75,543/yr 24.4x
4 Purdue University-Main Campus
West Lafayette, IN
81
77–82
$62,580/yr 22.1x
5 Weber State University
Ogden, UT
80
76–81
$57,451/yr 30.9x
6 Baylor University
Waco, TX
75
73–76
$84,271/yr 6.0x
7 University of Wisconsin-Madison
Madison, WI
75
71–76
$57,760/yr 15.5x
8 University of Houston
Houston, TX
75
71–75
$50,957/yr 18.2x
9 University of Wisconsin-Oshkosh
Oshkosh, WI
74
70–75
$54,213/yr 18.8x
10 University of Akron Main Campus
Akron, OH
72
68–73
$49,605/yr 13.8x
11 CUNY Bernard M Baruch College
New York, NY
72
69–72
$41,897/yr 23.6x
12 American Public University System
Charles Town, WV
70
66–70
$65,639/yr 18.5x
13 University of Minnesota-Twin Cities
Minneapolis, MN
70
66–70
$51,066/yr 10.6x
14 University of Central Oklahoma
Edmond, OK
68
64–68
$59,698/yr 16.5x
15 Ball State University
Muncie, IN
67
64–68
$65,184/yr 14.1x
16 University of Wisconsin-Stout
Menomonie, WI
67
63–67
$46,501/yr 13.5x
17 East Carolina University
Greenville, NC
66
62–67
$52,684/yr 16.9x
18 Texas A & M University-College Station
College Station, TX
65
62–66
$66,372/yr 11.7x
19 Bowling Green State University-Main Campus
Bowling Green, OH
62
58–63
$58,773/yr 9.4x
20 University of South Carolina-Columbia
Columbia, SC
61
58–62
$45,052/yr 10.0x

Highest Earning General Sales Programs

Schools where General Sales graduates earn the most in their first year after graduation.

Best ROI for General Sales

Schools with the highest earnings-to-tuition ratio for General Sales.

School ROI Multiple Earnings DW Score
Kennesaw State University 47.2x $72,092/yr 85
Weber State University 30.9x $57,451/yr 80
Western Governors University 29.3x $93,151/yr 86
Bellevue University 24.4x $75,543/yr 83
CUNY Bernard M Baruch College 23.6x $41,897/yr 72
Purdue University-Main Campus 22.1x $62,580/yr 81
University of Wisconsin-Oshkosh 18.8x $54,213/yr 74
American Public University System 18.5x $65,639/yr 70
University of Houston 18.2x $50,957/yr 75
East Carolina University 16.9x $52,684/yr 66
Want to compare two General Sales programs side by side? Use the comparison tool →

Related Majors

Explore similar fields of study.

Consider the Trade Route

Not sure a 4-year degree is the right path? Trade programs in General Sales offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Frequently Asked Questions

How much do General Sales graduates earn?
Across 26 schools, General Sales graduates earn an average of $54,790 per year in their first year after graduation. Earnings range from $16,682 to $93,151 depending on the school.
What is the AI automation risk for General Sales?
General Sales is rated "High" for AI automation risk, with an average of 47% of job tasks exposed to large language models and AI tools. This means some career tasks in this field could be augmented or replaced by AI over the next decade.
Which school has the best General Sales program?
Based on our DegreeOutlook Score (combining earnings, AI resilience, job market size, and ROI), Western Governors University ranks #1 for General Sales with a score of 86/100 and graduate earnings of $93,151/yr.
What's the outlook for a General Sales degree?
On average, General Sales graduates earn 15.2x their in-state tuition over 10 years. This is a strong return on investment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →