Public Relations & Advertising at Western Michigan University

Kalamazoo, MI · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
48 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
49
Optimistic
48
Base Case
49
Pessimistic
Earnings $37,718/yr (-4% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 9.4x earnings multiple (7.5x out-of-state)
Ranked #79 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $584K $574K $524K
Earnings Multiple (In-State) 9.5x 9.4x 8.6x
Earnings Multiple (Out-of-State) 7.6x 7.5x 6.9x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 49 48 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$61,192
Out-of-state: $76,392 (7.5x ROI)
4-Year Net Price (After Aid)
$74,804
-22% less than sticker · See by income
Median Debt at Graduation
$25,146
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$57,951
54% growth from Year 1

Program Analysis

First-year earnings of $37,718 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

The earnings-to-cost ratio of 9.4x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

Median debt of $25,146 represents roughly 8 months of the $37,718 starting salary — a manageable burden by most borrower standards.

At #79 of 183 Public Relations & Advertising programs, Western Michigan University scores above the median — competitive but not a standout.

Five-year earnings of $57,951 show a 54% jump from the $37,718 starting point — strong upward trajectory suggesting real career acceleration.

About Western Michigan University

Western Michigan University has a 85% acceptance rate, making it broadly accessible, enrolling 12,704 students in Kalamazoo, MI.

See all programs and financial aid at Western Michigan University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Western Michigan University?
A score of 48/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $524,497 in decade earnings vs $584,017 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →