Business Administration at Western Kentucky University

Bowling Green, KY · Public · Bachelor's Degree · Business Administration, Management and Operations
63 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
63
Base Case
57
Pessimistic
Earnings $44,498/yr (-5% vs median)
AI Risk High (47% exposed)
Job Market Very Large (1,753,300 openings/yr)
ROI 11.6x earnings multiple (4.9x out-of-state)
Ranked #511 of 1,169 Business Administration programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Business Administration graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $535K $531K $490K
Earnings Multiple (In-State) 11.7x 11.6x 10.7x
Earnings Multiple (Out-of-State) 5.0x 4.9x 4.5x
Probability of Field Employment 47% 43% 32%
DegreeOutlook Score 63 63 57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$45,744
Out-of-state: $108,000 (4.9x ROI)
4-Year Net Price (After Aid)
$43,664
5% less than sticker · See by income
Median Debt at Graduation
$20,820
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$55,804
25% growth from Year 1

Program Analysis

First-year earnings of $44,498 track close to the $46,892 national median for Business Administration programs. This is a middle-of-the-road outcome on salary alone.

The 11.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 47% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,820 in median debt against $44,498 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #511 out of 1,169 programs, Western Kentucky University's Business Administration offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $44,498 to $55,804 shows 25% growth, reflecting steady but unremarkable salary progression.

About Western Kentucky University

Western Kentucky University has a 97% acceptance rate, making it broadly accessible, with a mid-sized student body of 12,267 in Bowling Green, KY.

See all programs and financial aid at Western Kentucky University →

Top Career Paths

Chief executives $206,420/yr
Computer and information systems managers $171,200/yr
Architectural and engineering managers $167,740/yr
View all 42 career paths with salary ranges and AI risk →

Compare & Explore

Business Administration at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Western Kentucky University's Business Administration program score?
This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Business Administration graduates.
How vulnerable is Business Administration to AI automation?
AI won't 'replace' Business Administration careers outright, but it is likely to reduce the number of job openings. We model 47% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →