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General Sales at Western Governors University

Salt Lake City, UT · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $93,151/yr (70% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 21.9x earnings multiple

Ranked #1 of 26 General Sales programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$751K	$726K	$648K
Earnings Multiple	22.6x	21.9x	19.5x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	87	86	84

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$33,200

4-Year Net Price (After Aid)

$41,768

-26% less than sticker · See by income

Median Debt at Graduation

$20,671

2.7 months of Year 1 earnings

Reported Earnings (5 Year)

$100,631

8% growth from Year 1

Program Analysis

Graduates of Western Governors University's General Sales program earn $93,151/yr in their first year — 70% above the $54,790 national median, a strong market signal for this institution.

The 21.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,671 in median debt against $93,151 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #1 out of 26 programs, Western Governors University's General Sales program lands in the top 5% — a strong signal of graduate success.

Earnings growth is modest: $93,151 to $100,631 over five years (8% gain). This field may have a lower salary ceiling than high-growth professions.

About Western Governors University

serving a student body of 135,822 in Salt Lake City, UT.

See all programs and financial aid at Western Governors University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at Western Governors University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Western Governors University's General Sales program score?

A score of 86/100 indicates strong financial outcomes. Western Governors University's General Sales graduates fare well on earnings, job market size, and return on investment.

How vulnerable is General Sales to AI automation?

AI won't 'replace' General Sales careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Why does Western Governors University rank so high for General Sales?

The #1 ranking out of 26 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →