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Public Relations & Advertising at West Texas A & M University

Canyon, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $35,658/yr (-9% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 13.4x earnings multiple (11.1x out-of-state)

Ranked #104 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$488K	$489K	$463K
Earnings Multiple (In-State)	13.4x	13.4x	12.7x
Earnings Multiple (Out-of-State)	11.1x	11.1x	10.5x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	45	45	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$36,404

Out-of-state: $43,984 (11.1x ROI)

4-Year Net Price (After Aid)

$83,364

-129% less than sticker · See by income

Median Debt at Graduation

$18,250

6.1 months of Year 1 earnings

Reported Earnings (5 Year)

$46,179

30% growth from Year 1

Program Analysis

Graduates earn $35,658/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

With a 13.4x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 5% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $18,250 against $35,658/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #104 ranking among 183 Public Relations & Advertising programs places West Texas A & M University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 30% earnings increase from $35,658 to $46,179 over five years is solid — not a moonshot, but evidence of normal career advancement.

About West Texas A & M University

West Texas A & M University accepts 97% of applicants — an open-access institution by design, enrolling 6,771 students in Canyon, TX.

See all programs and financial aid at West Texas A & M University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 45/100 DegreeOutlook Score mean for Public Relations & Advertising at West Texas A & M University?

At 45/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at West Texas A & M University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →