Home › University of South Florida › Public Relations & Advertising

Public Relations & Advertising at University of South Florida

Tampa, FL · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $34,105/yr (-13% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 17.0x earnings multiple (6.3x out-of-state)

Ranked #108 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$430K	$437K	$425K
Earnings Multiple (In-State)	16.8x	17.0x	16.6x
Earnings Multiple (Out-of-State)	6.2x	6.3x	6.1x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	44	44	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$25,640

Out-of-state: $69,296 (6.3x ROI)

4-Year Net Price (After Aid)

$40,172

-57% less than sticker · See by income

Median Debt at Graduation

$16,530

5.8 months of Year 1 earnings

Program Analysis

First-year earnings of $34,105 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

The 17.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 1% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $16,530 in median debt against $34,105 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #108 out of 183 programs, University of South Florida's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

About University of South Florida

With a 41% acceptance rate, University of South Florida is moderately selective, serving a student body of 36,299 in Tampa, FL.

See all programs and financial aid at University of South Florida →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at University of South Florida

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does University of South Florida's Public Relations & Advertising program score?

This program scores 44/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →