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Public Relations & Advertising at University of Portland

Portland, OR · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $35,605/yr (-10% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 2.9x earnings multiple

Ranked #162 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$657K	$639K	$572K
Earnings Multiple	3.0x	2.9x	2.6x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	36	35	38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$219,600

4-Year Net Price (After Aid)

$145,484

34% less than sticker · See by income

Median Debt at Graduation

$17,509

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$64,521

81% growth from Year 1

Program Analysis

At $35,605/yr, Public Relations & Advertising graduates from University of Portland land near the $39,349 national average — neither a standout nor a red flag.

At 2.9x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 13% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

The median debt load of $17,509 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #162 ranking among 183 Public Relations & Advertising programs places University of Portland in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $35,605-to-$64,521 earnings arc over five years reflects a 81% gain — well above average career growth for recent graduates.

About University of Portland

With 95% of applicants admitted, University of Portland prioritizes broad access, with a smaller student body of 3,104 in Portland, OR. The average net cost of $145,484 over four years represents a 34% discount from published tuition.

See all programs and financial aid at University of Portland →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at University of Portland

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 35/100 DegreeOutlook Score mean for Public Relations & Advertising at University of Portland?

At 35/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at University of Portland?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →