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Public Relations & Advertising at University of Oregon

Eugene, OR · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $42,159/yr (7% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 10.7x earnings multiple (3.9x out-of-state)

Ranked #25 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$690K	$668K	$593K
Earnings Multiple (In-State)	11.0x	10.7x	9.5x
Earnings Multiple (Out-of-State)	4.0x	3.9x	3.4x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	59	58	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$62,676

Out-of-state: $173,208 (3.9x ROI)

4-Year Net Price (After Aid)

$87,128

-39% less than sticker · See by income

Median Debt at Graduation

$20,500

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$71,111

69% growth from Year 1

Program Analysis

First-year earnings of $42,159 at University of Oregon come in 7% above the national median of $39,349 for Public Relations & Advertising programs.

The 10.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $42,159 far exceeding the $20,500 median debt, the payback timeline is measured in months, not years.

Ranked #25 out of 183 programs, University of Oregon's Public Relations & Advertising program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $42,159 to $71,111 over five years (69% increase) indicates that graduates in this field see meaningful salary progression.

About University of Oregon

University of Oregon accepts 85% of applicants — an open-access institution by design, serving 19,758 students in Eugene, OR.

See all programs and financial aid at University of Oregon →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at University of Oregon

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Oregon's Public Relations & Advertising program score?

This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Why does University of Oregon rank so high for Public Relations & Advertising?

The #25 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →