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Public Relations & Advertising at University of Northwestern-St Paul

Saint Paul, MN · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
42 /100
DegreeOutlook Score (Base Case)
43
Optimistic
42
Base Case
41
Pessimistic
Earnings $41,278/yr (5% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 3.6x earnings multiple
Ranked #125 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $542K $536K $497K
Earnings Multiple 3.7x 3.6x 3.4x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 43 42 41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$147,320
4-Year Net Price (After Aid)
$100,560
32% less than sticker · See by income
Reported Earnings (5 Year)
$54,276
31% growth from Year 1

Program Analysis

First-year earnings of $41,278 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

The 3.6x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 51% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At #125 out of 183 programs, University of Northwestern-St Paul's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $41,278 to $54,276 shows 31% growth, reflecting steady but unremarkable salary progression.

About University of Northwestern-St Paul

University of Northwestern-St Paul has a 92% acceptance rate, making it broadly accessible, a smaller institution with 1,495 students in Saint Paul, MN. Financial aid reduces the effective four-year cost to $100,560 — 32% less than the list price.

See all programs and financial aid at University of Northwestern-St Paul →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 183 schools offering Public Relations & Advertising →

Public Relations & Advertising at Other Schools

Syracuse University ($54,934) Southern Methodist University ($51,828) Brigham Young University ($51,436) Assumption University ($51,114) Miami University-Hamilton ($50,700) Miami University-Middletown ($50,700) Miami University-Oxford ($50,700) National University ($50,070)

Other Majors at University of Northwestern-St Paul

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($75,121) Engineering, General ($68,516) Accounting and Related Services ($62,603) Business Administration, Management and Operations ($54,588) Marketing ($51,013) Bible/Biblical Studies ($41,123) Radio, Television, and Digital Communication ($40,361) Communication and Media Studies ($40,330)

Explore the Trade Alternative

Compare Public Relations & Advertising trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Northwestern-St Paul's Public Relations & Advertising program score?
This program scores 42/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →