Home › University of Idaho › Public Relations & Advertising

Public Relations & Advertising at University of Idaho

Moscow, ID · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
49 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
50
Optimistic
49
Base Case
50
Pessimistic
Earnings $38,136/yr (-3% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 14.1x earnings multiple (4.2x out-of-state)
Ranked #71 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $497K $496K $468K
Earnings Multiple (In-State) 14.1x 14.1x 13.3x
Earnings Multiple (Out-of-State) 4.2x 4.2x 3.9x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 50 49 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$35,264
Out-of-state: $119,136 (4.2x ROI)
4-Year Net Price (After Aid)
$55,128
-56% less than sticker · See by income
Median Debt at Graduation
$24,634
7.8 months of Year 1 earnings
Reported Earnings (5 Year)
$47,892
26% growth from Year 1

Program Analysis

Graduates earn $38,136/yr, roughly in line with the $39,349 national median for Public Relations & Advertising. The value proposition here depends on cost, not earnings.

The 14.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 51% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,634 debt-to-$38,136 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

Ranked #71 out of 183 programs, University of Idaho's Public Relations & Advertising offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $38,136 to $47,892 shows 26% growth, reflecting steady but unremarkable salary progression.

About University of Idaho

University of Idaho accepts 79% of applicants — an open-access institution by design, serving 7,363 students in Moscow, ID.

See all programs and financial aid at University of Idaho →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 183 schools offering Public Relations & Advertising →

Public Relations & Advertising at Other Schools

Syracuse University ($54,934) Southern Methodist University ($51,828) Brigham Young University ($51,436) Assumption University ($51,114) Miami University-Hamilton ($50,700) Miami University-Middletown ($50,700) Miami University-Oxford ($50,700) National University ($50,070)

Other Majors at University of Idaho

Electrical, Electronics and Communications Engineering ($80,700) Chemical Engineering ($75,915) Computer Science ($70,276) Civil Engineering ($68,885) Mechanical Engineering ($65,409) Business Administration, Management and Operations ($59,334) Management Information Systems and Services ($52,920) Human Resources Management and Services ($49,442)

Explore the Trade Alternative

Compare Public Relations & Advertising trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Idaho's Public Relations & Advertising program score?
This program scores 49/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →