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General Sales at University of Houston

Houston, TX · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $50,957/yr (-7% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 16.3x earnings multiple (7.1x out-of-state)

Ranked #7 of 26 General Sales programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$649K	$634K	$575K
Earnings Multiple (In-State)	16.7x	16.3x	14.8x
Earnings Multiple (Out-of-State)	7.3x	7.1x	6.5x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	75	75	71

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,844

Out-of-state: $88,764 (7.1x ROI)

4-Year Net Price (After Aid)

$55,412

-43% less than sticker · See by income

Median Debt at Graduation

$22,138

5.2 months of Year 1 earnings

Reported Earnings (5 Year)

$74,478

46% growth from Year 1

Program Analysis

First-year earnings of $50,957 track close to the $54,790 national median for General Sales programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 16.3x in decade earnings — an exceptional ratio that places this among the highest-ROI General Sales programs nationally.

Some AI exposure exists in General Sales's typical career paths, with 44% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

At $22,138 in median debt against $50,957 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #7 of 26 General Sales programs, University of Houston scores above the median — competitive but not a standout.

Earnings grow from $50,957 to $74,478 over five years — a 46% increase that's moderate and in line with typical career progression.

About University of Houston

With a 70% acceptance rate, University of Houston is moderately selective, with 37,175 students enrolled in Houston, TX. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

General Sales at Other Schools

Other Majors at University of Houston

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for General Sales at University of Houston?

This program scores 75/100 — placing it among the stronger programs for General Sales nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace General Sales careers?

With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $575,406 in decade earnings vs $649,197 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →