Home › University of Central Oklahoma › Sales & Marketing

Sales & Marketing at University of Central Oklahoma

Edmond, OK · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $59,698/yr (9% vs median)

AI Risk High (44% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 17.0x earnings multiple (7.4x out-of-state)

Ranked #14 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$587K	$578K	$531K
Earnings Multiple (In-State)	17.2x	17.0x	15.6x
Earnings Multiple (Out-of-State)	7.6x	7.4x	6.8x
Probability of Field Employment	49%	44%	35%
DegreeOutlook Score	68	68	64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$34,088

Out-of-state: $77,636 (7.4x ROI)

4-Year Net Price (After Aid)

$75,960

-123% less than sticker · See by income

Median Debt at Graduation

$20,942

4.2 months of Year 1 earnings

Program Analysis

At $59,698 per year, Sales & Marketing graduates from University of Central Oklahoma earn slightly above the $54,790 national median. The premium is real but not dramatic.

The 17.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 44% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $20,942 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #14 out of 26 programs, University of Central Oklahoma's financial outcomes for Sales & Marketing trail the majority of peers. The value case depends on other factors.

About University of Central Oklahoma

With 82% of applicants admitted, University of Central Oklahoma prioritizes broad access, enrolling 10,132 students in Edmond, OK.

See all programs and financial aid at University of Central Oklahoma →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr

Business teachers, postsecondary $97,270/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at University of Central Oklahoma

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Central Oklahoma's Sales & Marketing program score?

A score of 68/100 reflects decent absolute metrics, but University of Central Oklahoma trails the majority of Sales & Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Sales & Marketing to AI automation?

AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →