Public Relations & Advertising at Texas Tech University

Lubbock, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
55 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
56
Optimistic
55
Base Case
55
Pessimistic
Earnings $41,023/yr (4% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 12.0x earnings multiple (5.8x out-of-state)
Ranked #42 of 183 Public Relations & Advertising programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $580K $570K $522K
Earnings Multiple (In-State) 12.2x 12.0x 11.0x
Earnings Multiple (Out-of-State) 5.9x 5.8x 5.3x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 56 55 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$47,408
Out-of-state: $97,804 (5.8x ROI)
4-Year Net Price (After Aid)
$80,284
-69% less than sticker · See by income
Median Debt at Graduation
$20,250
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$58,729
43% growth from Year 1

Program Analysis

First-year earnings of $41,023 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 12.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Public Relations & Advertising programs nationally.

Some AI exposure exists in Public Relations & Advertising's typical career paths, with 51% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

At $20,250 in median debt against $41,023 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #42 of 183 nationally, this is a top-5% Public Relations & Advertising program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $41,023 to $58,729 over five years — a 43% increase that's moderate and in line with typical career progression.

About Texas Tech University

Texas Tech University has a 71% acceptance rate, making it broadly accessible, one of the larger campuses at 32,446 students in Lubbock, TX.

See all programs and financial aid at Texas Tech University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Texas Tech University?
A score of 55/100 puts this program in competitive territory — solid outcomes, though not at the top of the Public Relations & Advertising field.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $522,059 in decade earnings vs $580,235 in the optimistic case — a meaningful gap.
What makes Texas Tech University's Public Relations & Advertising program stand out?
Ranked #42 of 183 programs nationally, Texas Tech University lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →