Hospitality Management at Texas Tech University

Lubbock, TX · Public · Bachelor's Degree · Hospitality Administration/Management
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
62
Optimistic
62
Base Case
54
Pessimistic
Earnings $41,506/yr (18% vs median)
AI Risk High (47% exposed)
Job Market Very Large (310,600 openings/yr)
ROI 12.5x earnings multiple (6.1x out-of-state)
Ranked #2 of 135 Hospitality Administration/Management programs Top 1%

Program Analysis

Texas Tech's Hospitality Administration program consistently prepares students for significant leadership roles across a diverse industry. This strong performance likely stems from a curriculum that emphasizes broad operational and financial acumen, extending beyond traditional hotel and restaurant management. Graduates find robust opportunities within the booming Texas economy, from large-scale event management and corporate hospitality to facilities oversight for major institutions. Think convention centers, major sports venues, or the extensive corporate campuses and entertainment complexes thriving across the Southwest. The program's regional reputation and strong industry connections likely facilitate these placements. While AI impacts many sectors, your ability to lead teams, innovate guest experiences, and manage complex logistics will always be in demand. Focus on developing strong interpersonal and problem-solving skills, and seek internships that expose you to diverse management challenges, not just front-line service.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Hospitality Management graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $603K $593K $535K
Earnings Multiple (In-State) 12.7x 12.5x 11.3x
Earnings Multiple (Out-of-State) 6.2x 6.1x 5.5x
Probability of Field Employment 42% 38% 28%
DegreeOutlook Score 62 62 54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$47,408
Out-of-state: $97,804 (6.1x ROI)
4-Year Net Price (After Aid)
$80,284
-69% less than sticker · See by income
Median Debt at Graduation
$21,500
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$67,259
62% growth from Year 1

About Texas Tech University

A 71% acceptance rate means Texas Tech University is accessible to most applicants, serving a student body of 32,446 in Lubbock, TX.

See all programs and financial aid at Texas Tech University →

Top Career Paths

Managers, all other $136,550/yr
Facilities managers $104,690/yr
Business teachers, postsecondary $97,270/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Hospitality Management at Other Schools

Compare Hospitality Management

Other Majors at Texas Tech University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Texas Tech University's Hospitality Management program score?
This program scores 62/100, reflecting respectable but not exceptional financial outcomes for Hospitality Management graduates.
How vulnerable is Hospitality Management to AI automation?
AI won't 'replace' Hospitality Management careers outright, but it is likely to reduce the number of job openings. We model 47% task exposure, which compresses field employment probability in our scenarios.
Why does Texas Tech University rank so high for Hospitality Management?
The #2 ranking out of 135 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →