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Public Relations & Advertising at Texas Christian University

Fort Worth, TX · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,053/yr (22% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 3.2x earnings multiple

Ranked #52 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$762K	$732K	$639K
Earnings Multiple	3.3x	3.2x	2.8x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	55	54	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$228,880

4-Year Net Price (After Aid)

$134,124

41% less than sticker · See by income

Median Debt at Graduation

$23,668

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$81,217

69% growth from Year 1

Program Analysis

Graduates earn $48,053/yr, edging above the $39,349 national average for Public Relations & Advertising — a modest premium that suggests solid regional demand.

At 3.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 16% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $23,668 in median debt against $48,053 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #52 ranking among 183 Public Relations & Advertising programs places Texas Christian University in the middle-to-upper range. Solid, not exceptional.

The $48,053-to-$81,217 earnings arc over five years reflects a 69% gain — well above average career growth for recent graduates.

About Texas Christian University

With a 43% acceptance rate, Texas Christian University is moderately selective, with a mid-sized student body of 10,919 in Fort Worth, TX. Financial aid reduces the effective four-year cost to $134,124 — 41% less than the list price.

See all programs and financial aid at Texas Christian University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Texas Christian University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 54/100 DegreeOutlook Score mean for Public Relations & Advertising at Texas Christian University?

At 54/100, Texas Christian University's Public Relations & Advertising program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Public Relations & Advertising at Texas Christian University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →